Updated: Jan 24
The next generation of Clark Family Eyecare has been present for the last 10 years but 2020 sees daughter Annica take over the business from mother Cheryl Clark.
Annica has been present in the family run opticians since 2010 aiding Cheryl to spread the message of community eyecare and why they are different to other opticians. Quickly getting involved in creating an online presence and providing care, time and expertise to the customers of the Opticians.
Still largely involved in the running of the business, and with a wealth of advice to give after spending most of her working life in the Optical Industry, Cheryl says " I felt it was time for Annica, the next generation of Clark's, to take over. She has ambition, passion and the customer care skills to be able to do this."
Annica qualified as a Dispensing Optician shortly after joining Cheryl in the family business in 2010, having previously been a qualified hairdresser and barber. Going on to continue her learning Annica Qualified as an Eyewear Styling Consultant in April 2019.
Clark Family Eyecare underwent a full renovation to modernise and update the practice in June and launched their new simple yet vibrant logo at the start of the year. "Annica was at the fore front of everything to do with our recent changes, from the design and planning to the project management. She has an artistic talent that has shone through throughout the rebranding project."
Annica, Dispensing Optician and Eyewear Styling Consultant says, "The idea of the renovation and the plan for 2020 and beyond is to create an environment where people want to come, from the youngest of children to their great-grandparents. The renovations have utilised space that was otherwise being wasted and created spaces to display our products in ways we couldn't before."
Like her mum, Annica's career is her passion. She is humbled at the opportunity and Cheryl's belief and confidence in her daughter.
The main message that Annica and her amazing team will be trying to get across to customers throughout 2020 is that they care about you which they illustrate with their Practice Promise 'We promise to provide excellent eyecare and eyewear to your whole family, you will never feel like a number. Your eyecare is our priority, your eyewear is our reputation and our time is yours'.
If you are looking for an experience along with your next eye examination or if you have had an eye test elsewhere and want eyewear styling advice, call 01775 821888 or pop in to the practice where Annica and her friendly team will be more than happy to assist you.